To continue the ongoing migration to EMV chip, and to bring increased convenience to the point of sale, Visa and other card networks are making the signature requirement optional for all EMV contact or contactless chip-enabled merchants in North America beginning April 2018. Each network is rolling out the change internationally in a different way.
Pulse has announced that multiple national merchants will begin routing PINless transactions over $50 via PULSE PAY® Express (PPE) beginning in early 2018.
NYCE has also announced that PINless POS purchases at an EMV-enabled terminal greater than $50 will no longer require capturing a customer’s signature; the majority of PINless POS transactions through NYCE will be single-message rather than dual-message. NYCE PIN POS allows customers to receive cash back.
The choice to require a signature or PIN or not to require them is left to the merchant; updates may be needed at some terminals to accommodate the new program. Merchants must continue to collect signatures should a law in a particular jurisdiction require them to do so.
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On February 13, 2018, Advantage hosted a webinar about the FIS Charitable Giving platform; here is the slide deck: FIS Charitable Giving Deck 2018.
Increase cardholder loyalty and engagement with this integrated giving solution that empowers your cardholders to give through an easy-to-use online portal.
For more information contact Brady Daly with The Advantage Network at 605-335-5192 or [email protected]
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Would you like to encourage your cardholders to swipe their cards more? Would you like to reward those cardholders who conduct more transactions? The Advantage Network and Debit Insights have worked together to bring you a comprehensive turn-key marketing campaign to increase usage in your low-transaction cardholders. The campaign will focus on cardholders who perform fewer than a specified number of transactions per month and incentivize them to increase the number of transactions they make. To do that, your cardholders will be segmented by spending habits, notified of the campaign, rewarded for successfully completing the task and tracked post-campaign to see if the spending habits were sustained.
This Campaign will target active cards that conduct between one and seven POS PIN and POS Signature transactions in the month of April. The group of cardholders who qualify will receive an institution-branded email, mailing or both (your choice) notifying them of the campaign in June. The campaign will encourage these cardholders to complete 15 or more transactions in the month of June in order to earn a $10 gift card. Or, if they perform 20 or more transactions in the month of June, they will earn a $20 gift card. After the campaign concludes, cardholders will be able to redeem their gift cards from a designated site listing the 40+ retailers available. These cardholders will be monitored for the next three, six or 12 months to determine the amount of change in cardholder spending habits.
By The Statistics:
- In past campaigns 17% of the cardholders in the target market qualified for the reward.
- During previous campaigns, the qualified group conducted more than 25 debit card transactions per card at the point of sale, up from just over an average of four transactions the month prior to the campaign.
- A financial institution who ran the campaign in the past realized a campaign ROI of 433% in 12 months.
If you would like to increase your cardholder’s spending and increase your interchange revenue, call or email me at the contact below. The sign up deadline for this exciting campaign will be on April 6th, so don’t miss out! Feel free to contact me for more information or any follow up questions.
Network Inside Sales Coordinator
Advantage recently hosted a webinar to discuss the SecurLOCK Fraud Management Suite. Click Here to view the presentation to learn more about protecting your cardholders while decreasing false positives. There are two foundational products in the SecurLOCK suite of products in which all Advantage member institutions participate, SecurLOCK BLOCK and SecurLOCK Communicate. In this presentation we discussed these and other optional SecurLOCK services. To learn more about all of these services please Click Here.
Feel free to contact Brady Daly with any questions. 605-335-5192 or [email protected]
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